IHG has unveiled a new design prototype for future new-build Holiday Inn Express hotels that the company describes as “modern and more cost-efficient.” The revamped Formula Blue 2.2 model is the latest evolution of the brand’s signature Formula Blue concept, which originally debuted in 2014 and remains the most popular design initiative in the brand’s 30-year history.
Formula Blue 2.2 has “purposeful, contemporary” design styles and modifications that aim to deliver improved owner economics and guest experiences.
The new prototype will feature:
- An increased key count from 93 to 104 with room for additional suites within the existing site size
- A redesigned exterior with brighter colors using simplified construction means
- A streamlined building layout allowing for more flexible indoor/outdoor pool placement options and “right-sized” parking and landscaping
- A simplified wall configuration, fewer doors and better-positioned staff areas
