Hilton launches North American prototype for Hampton brand

Hampton by Hilton is launching a new North American prototype and refreshed global brand identity for both the for both Hampton Inn and Hampton Inn & Suites flags. 

The North American prototype, slated for its first hotel opening in early 2025, is designed for greater adaptability to various market conditions and site restrictions while creating an enhanced guest experience.

The prototype updates, informed by guest and owner insights as well as design trends, aim to improve guest functionality and comfort and also optimize cost to build, operate and renovate for owners. Key updates will:

  • Optimize revenue-generation opportunities for Hampton Inn & Suites prototype by increasing total key count within the same footprint and optimizing the Suite room layout for better site efficiency.
  • Drive cost-savings by up to 6 percent on new furniture, fixture and equipment packages compared to previous packages for both new builds and renovations.
  • Elevate the exterior to include a simplified entrance canopy, subtle adjustments to the color scheme and an added exterior patio for social gatherings.
  • Enhance the guest Welcome by repositioning the front desk, adding a localized feature wall and flexible multi-use space, and relocating the retail shop to a more prominent location within the lobby area, which will drive increased revenue.
  • Balance function and comfort in guest rooms with the addition of a multi-functional task table, improved bathroom design, enlarged windows to increase natural light, and optimized in-room guest storage solutions.
  • Introduce two décor packages inspired by landscapes and cities.

Refreshed Visual Identity

Hampton partnered with global branding agency Jones Knowles Ritchie to create a distinctive brand identity. The design draws inspiration from Hampton's heritage while also being tailored for future global expansion by featuring approachable illustrations that celebrate traveler diversity, refined script, a carefully selected color palette and custom typography.

The refreshed Hampton by Hilton visual identity will roll out across all brand activities, marketing, and communications, and be integrated globally at the property level, throughout 2024. The Hampton brand has 3,000 properties worldwide.