Microtel by Wyndham, the economy hotel brand of Wyndham Hotels & Resorts, unveiled its newest prototype. The new Moda model has a reimagined interior and exterior concept.
Developed in collaboration with Microtel owners and architectural firm Hoefer Wysocki, Moda incorporates modern architecture, smart interior staples like wall-hung furniture and minimalist interior design trends to appeal to Millennials and business and leisure travelers. The Moda prototype delivers a minimalist look and feel.
The new design includes a four-story exterior façade option and features a new, flat-roof design, elevating Microtel's visibility, signage and status from its previous pitched-roof design.
The building itself reduces the total number of cut-outs in the foundation by modeling a Bauhaus architectural style at 34,700 square feet to 35,700 square feet, saving developers square footage material costs.
The design changes minimize the brand's land requirements by 11 percent. Moda reduces Microtel's total footprint by 28 percent compared to the prior prototype. The design also delivers more than 70 percent of rentable space.
The interior design delivers layout and maintenance efficiencies inspired by conversations with owners and operators across the industry. Leaner and more modular, Moda positions guestrooms by unit type—suites, doubles and singles—allowing for natural building breaks and flow. Wall-mounted headboards, desks and televisions help housekeepers turn guestrooms faster, maximize open guest space.
Microtel owner and Franchise Advisory Board member Chad Moore is one of the first to sign agreements to build two new Moda prototypes in Milford and Rehoboth Beach, Delaware in 2019.
As of December 2018, Microtel has 82 hotels in the development pipeline—59 in the U.S. and 23 internationally. The first hotels leveraging the new prototype are set to break ground in 2019.