Hyatt Regency San Francisco Downtown SoMa opens after rebrand

The Hyatt Regency San Francisco Downtown SoMa, previously known as the Park Central Hotel, is now open following a $70-million-dollar renovation. The hotel is managed by Highgate. 

“We are thrilled to begin this journey in becoming the newest Hyatt property in San Francisco and create unique personal experiences for each guest,” said Andrew Casperson, managing director and SVP of operations, in a statement. “We stand firm in our commitment to provide genuine care and individualized service for our guests.”

The extensive redesign includes refurbishments and upgrades to the 20 executive corner suites, two presidential suites and all 686 guestrooms, the fitness studio and meeting and event spaces, all created by BHDM Design.  

A grab-and-go marketplace and coffee bar developed in collaboration with Bluestone Lane is set to open soon. A full-service lobby bar and chef-driven restaurant, along with a new Regency Club, is slated to open in spring 2022.

BHDM created community spaces that transition from day to night and designed the hotel’s guestrooms and suites to support both business and leisure. BHDM approached the design of the hotel with a defined palette of textures and motifs inspired by various art mediums. The bicoastal design firm recreated the hotel through an art-centric lens, drawing inspiration from its location in San Francisco’s Arts District, home to several museums including the San Francisco Museum of Modern Art, the Museum of the African Diaspora and the Contemporary Jewish Museum.

With art being a defining feature for the hotel, Hyatt Regency San Francisco Downtown SoMa formed an exclusive, multifaceted collaboration with the Academy of Art University, San Francisco’s leading art school and one of the largest private art and design schools in the nation. The hotel worked closely with BHDM and the University to commission artwork from select students and alumni in a variety of mediums, including sculpture, digital motion graphics, photography, mixed media, painting, drawing and landscape architecture. The commissioned artwork will be displayed throughout the hotel’s ground-floor public spaces, including the  new lobby bar and restaurant, garden bar and lounge, check-in area, Marketplace and Coffee Bar, workstations and the new Regency Club.

The hotel’s 20 executive suites and two presidential suites will also display framed artwork, headboard art and sculptures throughout the rooms. Additionally, the hotel’s 30,000 square feet of meeting and event spaces, including 16 function rooms, two ballrooms and several breakout rooms with floor-to-ceiling windows, will feature large-scale commissioned pieces including framed and wall-mounted art in the form of paintings, drawings and sculptures.