Life Is Good president to deliver 2020 HOTEC Design keynote

Life is Good is a lifestyle brand that promotes optimism. Photo credit: Life is Good

Lisa Tanzer, president of Life is Good, will deliver an intimate keynote, “Life is Good, the power of optimism,” during HOTEC Design 2020. The talk will take place on June 29 at the JW Marriott Miami Turnberry Resort & Spa.

Lisa Tanzer
Lisa Tanzer. Photo credit: Life is Good

In this talk, Tanzer will discuss the journey that led to her current role as president of a $100 million lifestyle brand. With equal parts inspiration and practical advice, she will shed light on how the power of relationships defined her success and demonstrate how you can unlock your true potential through your relationships. Tanzer also will share lessons on the power and profitability of optimism and its role in building a meaningful brand while also doing good in the world.

“Throughout my career and most notably at Life is Good, I’ve seen how optimism can empower us to explore the world with open arms and an eye toward solutions, progress and growth,” said Tanzer. “I’m so excited to share these lessons on optimism, many of which we learned from our customers, with the vibrant HOTEC community.”


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Tanzer has dedicated her career to building brands and teams with compassion—from The Gillette Company, Hasbro and Staples, to various start-ups in children’s entertainment. Today, as the president of Life is Good, Tanzer is responsible for growing the business while delivering the simple yet powerful message of optimism.

HOTEC Design takes place June 28-30, 2020, at the JW Marriott Miami Turnberry Resort & Spa. The keynote is open to all buyers and suppliers at the event. To learn more about becoming a supplier or hosted buyer at HOTEC Design, visit