TAO Strategic Group, Studio Gaia complete Dream New York renovation

(Dream Midtown)

Dream Hotels announced that the 220-room Dream Midtown in midtown Manhattan completed a $20-million upgrade. The property, formerly known as Dream New York, underwent a complete, floor-to-ceiling gut renovation and redesign of the lobby, guestrooms and suites. This is the first in a series of enhancements.

Created in 2004 by Vikram Chatwal, Dream Midtown was the first property of the group's portfolio.

Located in the heart of Midtown Manhattan in a landmark 1895 Beau-Arts building, Dream Midtown now has new ground floor lobby play-scape, guest rooms and suites, including a 1,500-square-foot Presidential Suite designed by Studio Gaia, and nightlife offerings by TAO Strategic Group, including the introduction of bi-level rooftop lounge to open later this year.

Dream Midtown commissioned design firm Studio Gaia to lead the hotel redesign. In the redesign, the firm fused bright, vivid colors with strong visual statements. Studio Gaia also built on the subtle elegance of the landmark building and introduced modern architectural elements.

The reimagined lobby is anchored by a new cocktail bar and lounge.

The guestrooms provide a dynamic blend of architecture and artwork, with the focal point an elaborate canopy-style headboard draped in luminescent floral patterned fabrics with ruby, emerald and sapphire gemstone imagery. Complimented by a neutral color palette, pops of violet and natural wood furnishings, the guestroom design was tailored to augment the energy of the hotel.

The corridors of the private guest quarters migrated from masculine brown and blue hues to more vibrant shades of violet and white, and polished mirrors flank the walls. The new bathrooms are classic in style with Carrera marble finishes, back-lit mirrors and stainless steel Kohler fixtures. Guestrooms also include allergen-free feather beds and duvets, 300-thread count Egyptian cotton bedding, plasma flat screen televisions and complimentary high-speed wireless Internet.

The Presidential Suite features an expansive floor plan reaching 1,500 square feet with three bedrooms and three baths, built-in bar, 80-inch LED flat screen TV and skyline views of Columbus Circle and Central Park. Designed for private parties and VIP events, the suite also includes personal concierge services, as well as a bartender and mixologist on call 24/7.

Dream Midtown also partnered with TAO Strategic Group for a rooftop venue. Slated to debut in spring of 2015, the second phase will include a reinvigorated ground floor lobby bar and the opening of the hotel's recently expanded, bi-level rooftop lounge with indoor-outdoor space reaching over 4,000 square feet and skyline views.

Dream Midtown is located at 210 West 55th Street on the corner of Broadway, near Times Square, Central Park and Rockefeller Center, as well as the shopping on Fifth Avenue.