Inside Wilson Associates' design for Hard Rock's ‘guitar’ hotel

Earlier in fall, the Seminole Hard Rock Hotel & Casino Hollywood opened in Florida with design from Wilson Associates. The firm’s Dallas studio was tasked with designing the 800 guestrooms—638 in the Guitar Tower and 168 in the Pool Tower—as well as the Rock Spa. 

The design team drew inspiration from the surrounding lush landscape to create interiors that bring elements of the outdoors into the interior space.

The guestrooms and suites combine natural stone surfaces with woven textures and lush area rugs to achieve a Floridian-inspired residence-like accommodation, with each scheme bringing in pops of color. Guest bathrooms, which include open views to the bedroom and walk-in showers, have natural stones and custom millwork. 

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For some of the guestrooms, the curvature of the guitar tower afforded the design team to take advantage of the various window angles. The shape of the tower led to the design of full-height curved glass windows with soaring views. 

The highlight of the guest accommodation experience is the eight swim-out suites, located at the bottom level of the Pool Tower. Boasting 12-foot ceilings and large-format flooring, these spaces have an outdoor deck that connects guests to the hotel’s public swimming lagoon and river amenities.

The design team was also tasked with designing 10 VIP suites and a private gaming parlor on the top levels of the Guitar Tower that maximize the surrounding views of the property’s landscape, as well as the pool complex. Each suite showcases its interpretation of a design aesthetic inspired by the Floridian residential lifestyle, each with their own unique palette and high-end finishes and furnishings. The suites, which occupy the top floors of the guitar tower, provide exclusive access to private gaming areas and views of distant Fort Lauderdale and Miami. Two of the VIP Suites, located on the topmost levels of the Guitar Tower where the unique shape “dips,” feature large open kitchens and living rooms with open access to rooftop private pool decks.  

The 42,000-square-foot Rock Spa has more than 40 body and facial treatment rooms, dry and wet lounges, jacuzzis and salon. The space has wooden columns, specialty textured walls, vertical green walls, dark stone surfaces and floor tiles and teak furniture. It also uses a light, neutral color palette. The spa has a large “co-ed” atrium space with special zones such as a “Green House,” “Wood House,” “Crystal House,” sauna, and several pools. 

The location of the spa on the third floor allowed the design team to maximize surrounding views while flooding the atrium with several skylights that bring in natural daylight or views above to the illuminated Guitar Tower. The spa’s atrium overlooks the pool and lagoon area.

Photo credit: Hard Rock International