AccorHotels is bringing its millennial-focused brands to Asia.
Patrick Basset, AccorHotels' COO of Upper Southeast & Northeast Asia, said Bangkok was selected for the Asian debut of Mama Shelter to go with the nine strategic hotel brands already present in the city. He expected to seal a management deal and open Mama Shelter in the Sukhumvit area in 2018. AccorHotels currently operates six hotels of the "lifestyle" chain in France, the U.S. and Brazil.
The group will also bring its new economy Jo&Joe brand to Asia, and Thailand is a likely destination for the nascent hotel.
The company has eight new hotels slated to open in Bangkok by 2019, Basset said, in spite of a drop in Chinese arrivals.
AccorHotels has 761 hotels currently operating with 153,955 rooms across the Asia Pacific region, with another 238 hotels covering 49,215 rooms scheduled to open by 2020. China will lead Accor's expansion with 74 new hotels and 15,645 rooms, followed by 55 properties with 10,431 keys in Indonesia, 28 hotels with 4,027 rooms in India, and 14 hotels with 3,290 keys in Thailand within 2020.