After terror attacks, recovery drives Melia investment in France

Melia Paris La Defense

France had 82.6 million international visitors in 2016—a decline of 2 percent from the previous year, but understandable in the wake of terror attacks. But the country's tourism-related industries seem to be on the mend. Overnight stays in Paris reached 2015's levels in the second quarter of 2017—up by 10.2 percent year-over-year and totaling 107.1 million nights. 

The numbers from hotel companies in France are also promising: Last year, Paris-based AccorHotels blamed the terror attacks for a revenue decline in the first quarter of 2016, but posted significantly stronger numbers back in Spring. Earlier this year, Colliers International named Paris  the leading hot spot for investors in Europe, with lower development costs than London helping to sharpen interest.

Meliá in France

This means that France is prime for more hotel development, and one Spanish hotel company is already boosting its presence. “We are very interested in growing our brand recognition in France to allow us to grow both inside and outside its borders,” Alfredo Aznar, regional director for Meliá Hotels International in France, said in a statement. 

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

Meliá is currently studying projects in several popular destinations, including Saint Tropez, Marseille and Bordeaux, in order to grow its brand footprint.

As Meliá noted in its financial report for the first half of the year, Paris has begun to show signs of recovery and confidence in 2017. Meliá only has six hotels in the country, with five in Paris (Meliá Champs Elysses, Meliá Vendome, Meliá Tour Eiffel, Meliá Notre Dame and TRYP Opera). The company opened the Meliá La Defense in early 2015.

Looking ahead, the company will bring its Innside by Meliá brand to the country with a hotel at the Charles de Gaulle airport in 2019.

Suggested Articles

Demand came in 67,000 rooms lower during the week ended July 4 than the previous week, according to Jan Freitag, STR’s SVP of lodging insights.

The In-Seat Contactless Platform is meant to give guests touch-free control over food and beverage at hotel restaurants.

As the economy slowly begins to right itself, hotels can look toward an unexpected way to save on operating costs: their trash.