Ascend Collection hotel coming to Charlotte, N.C.

A new $5-million boutique hotel is planned for Charlotte, N.C., and it will be affiliated with Choice Hotels International's Ascend Hotel Collection.

The 100-year-old Lawyers Building on Main Avenue in Charlotte, N.C., is being transformed into an Ascend Collection property after sitting unused since the 1980s. The building will open in two phases, with the first block of 40 rooms opening in March 2017. Also included in phase one is a penthouse area, rooftop bar and a 120-seat restaurant. Phase two, which will consist of 65 rooms, is expected to be completed in 2018.

Development on the property began in 1916, and it opened as the First National Bank in Gastonia in 1918. It received its current nickname, the Lawyers Building, after converting into an attorney's office. Now a member of the National Register of Historic Places, the property requires special considerations for all renovations.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


The redevelopment of the building is planned to coincide with the $20-million Franklin Urban Sports and Entertainment district, which will bring a new baseball stadium to Charlotte for concerts and events.

The Lawyers Building consists of seven levels of space, including a mezzanine. Developer Nathan Kirby is leading the project, and also owns the Commercial Building across the street, which he plans to restore for use as commercial space.

“It’s going to be a game-changer for downtown,” Kirby said in a statement.

Suggested Articles

The company's main markets are still substantially affected by the measures rolled out to combat the COVID-19 health crisis.

Revenue per available room and occupancy increased over Q2, but uncertainty around the industry’s recovery remains.

The integration aims to provide hoteliers with seamless and complete visibility over group, catering and event sales performance activity.