Dallas-based Bedford Lodging is opening the first dual-branded hotel to Colorado. The company began development in June on a 4.6-acre site for what will be the Residence Inn and Fairfield Inn & Suites in the Broomfield 36 Corridor — part of the greater Denver metropolitan area — and it is expected to open in the summer of 2017. This is Bedford Lodging's first property outside of Texas, and on opening it will be managed by Aimbridge Hospitality.
"This dual-branded property represents a new trend in hotel development by the major brands including Marriott and Hilton," Jeff Blackman, Bedford Lodging’s president and founder, said in a statement. "A dual-branded property helps a hotel to expand the guest profile in attracting both transient and extended stay travelers, while at the same time capitalize on efficiencies with shared common areas and staff."
The four-story, 212-room hotel will have one side comprising the Residence Inn and the other side the Fairfield Inn & Suites. The two brands are brought together by a centralized lobby bar, library lounge, state-of-the-art theater room, fitness center and swimming pool. Guest suites on the Residence Inn side offer full kitchens, workspace areas and bathrooms while guests staying on the Fairfield Inn & Suites side will have access to the amenities the dual-branded hotel will provide.
The interior design for the hotel will consist of a "mountain lodge" theme dictated by the area's natural surroundings, interpreted through use of natural wood, chiseled limestone and copper accents. Feature art walls will bring the outside in through abstract portrayals of the surrounding landscape, while modern furniture inspired by native grasses will be use.
Nearby businesses in the Broomfield 36 Corridor include Oracle, Level 3 Communications, SCL Healthcare Systems, Ball Corporation, Hunter Douglas and Staples.