Best Western aims for 50-percent boost in Asian hotel portfolio

Best Western Kamala Jimbaran, Bali, Indonesia. Photo credit: Best Western Hotels & Resorts(Image: Best Western Hotels & Resorts)

Best Western Hotels & Resorts outlined its new expansion plans across Asia. The new Best Western hotels in the pipeline will increase the hotel group's portfolio in Asia more than 50 percent once they open, according to a report from TradeArabia.
 
Best Western has a pipeline of approximately 30 new projects for the region across five of its brands: Best Western, Best Western Plus, Best Western Premier, Vib and BW Premier Collection by Best Western. 

Thailand, a major focus area for the company, has 11 new Best Western hotels in the pipeline. Malaysia has a pipeline of four new hotel projects, including Best Western's return to Kuala Lumpur. Best Western is also eyeing development opportunities in up-and-coming destinations across the Philippines while it gears up to open two new properties in Vietnam in 2019.  

Last November, Best Western increased its pipeline total in Asia to 24 hotel projects, consisting of more than 1,000 guestrooms. The announcement followed the opening of nine new hotels in 2017 in Myanmar, Japan, Indonesia, Thailand and the Philippines. The openings included the debut of the BW Premier Collection and SureStay Plus Hotel by Best Western brands in the region. The group also signed eight new hotels in Japan, Thailand and Vietnam. 

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.


The end of 2017 also saw the opening of the new Best Western Kamala Jimbaran in Bali and Best Western Kindai Hotel in Benjarmasin, Indonesia. Five hotel openings are slated to following those of last year: Best Western Sapporo Odori-Koen and Best Western Yamagata Airport in Japan; Best Western Hotel Metro Clark in the Philippines; Best Western Ahlone in Yangon, Myanmar; and Vib Sanam Pao in Bangkok, Thailand.

Another 11 new Best Western hotels will open across Asia by 2020, five of which will be in Thailand. Two new properties will also open in Lahore, Pakistan and Phu Quoc, Vietnam.