Best Western Hotels & Resorts began development on the brand’s first new-build, dual-branded hotel in Arizona, the home of the company’s global headquarters. During a morning event, members of the Best Western executive team and the hotel’s ownership group, Sam Trivedi of Shree Hospitality, welcomed local media and dignitaries with celebratory speeches. The Best Western Plus Executive Residency Phoenix-Happy Valley will offer guests accommodations suitable for leisure, business, extended-stay travel and everything in between.
“Best Western has experienced a significant transformation in recent years, due in large part to the introduction of new hotel offerings such as our dual-branded concepts, which are designed to meet the needs of today’s travelers,” David Kong, president and CEO of Best Western Hotels & Resorts, said in a statement. “As our first dual-branded hotel in Best Western’s home state of Arizona, the Best Western Plus Executive Residency Phoenix-Happy Valley breaking ground is representative of how far we’ve come and the exciting developments that await this iconic brand in the future.”
Best Western currently has 35 dual-branded properties in the works.
“We’re excited to celebrate the expansion of our dual-branded hotel portfolio with the groundbreaking of this new property right here, in Best Western’s backyard,” Ron Pohl, SVP and COO for Best Western Hotels & Resorts, said in a statement. “This hotel is the perfect example of how Best Western can successfully integrate two types of accommodations under one roof, offering today’s travelers, and developers, a unique, flexible property that fits within various different market segments.”
Located in Phoenix, Best Western’s new-build, dual-branded property is minutes from Black Canyon Highway, as well as The Shops at Norterra and various entertainment centers. The Phoenix Sonoran Preserve is also nearby, offering 36 miles of trails to explore.
Upon opening, the Best Western Plus Executive Residency Phoenix-Happy Valley will offer 51 Best Western Plus guestrooms, complemented by 46 Executive Residency by Best Western guestrooms, each with an in-room kitchenette, stovetop, sink, microwave and refrigerator. Five of the Executive Residency by Best Western rooms will be two-bedroom suites with private patios. Guests will be able to access amenities including a complimentary hot breakfast bar, daily happy hour, designated areas for grilling and a fitness center. The hotel will also include an outdoor fireplace, a pool and common areas designed to help guests relax and socialize.
“North Phoenix is in the midst of rapid growth, so there is no better time to introduce travelers to the diverse accommodations provided by the Best Western Plus Executive Residency Phoenix-Happy Valley,” Sam Trivedi, partner and owner of Shree Hospitality, said in a statement. “We greatly value our relationship with Best Western and are excited to bring their dual-branded concept to Phoenix."