Brexit drives UK toward 'bargain' hotels

Oyo Townhouse 30 Sussex in London. Photo credit: Oyo Rooms

The latest forecast for UK hotel performance from PwC predicts a flattening due to weak business-travel demand and an influx of new rooms scheduled to open across the country. 

Overall hotel occupancy across the country could be supported, PwC predicted, by a strong number of budget hotels poised to open outside of London. And with Oyo Rooms also announcing expansion into the UK, Brexit looked to be driving Britain toward 'bargain' hotels. 

By the Numbers

PwC said that the outlook for London had levelled out with year-on-year occupancy growth of only 0.1 percent in 2018 and a marginal fall of 0.5 percent forecast for 2019, which would see occupancy levels drop one percentage point to 81 percent in 2019. Revenue-per-available-room growth would remain static with 0.3 percent forecast for both 2018 and 2019, a contrast to the 4.6 percent growth in 2017.

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Outside of London, occupancy levels had been averaging 76 percent since 2015 and were forecast to remain around this level for the next year, seeing a 0.3 percent decline in 2018 and no growth forecast for 2019. RevPAR was forecast to see a 1 percent uplift and a further 1.2 percent in 2019 taking it to £55, up from £54 in 2017.

PwC said that in regional cities across the UK, an estimated 15,000 rooms already have opened or will open in 2018 and 2019. Brands opening new rooms included Premier Inn, Hub by Premier Inn, Travelodge, Ibis, HI Express, Hampton, Moxy, Sleeperz, Tune, Yotel, easyHotel, Z, Days Inn and Marston’s Inns. In London, budget hotels accounted for 20 percent of the capital’s pipeline.

Oyo Gains Ground

Just after PwC released its report, India's Oyo Rooms announced its own global growth plans. The India-based budget hotel group has grown from its beginnings as a platform in 2013 to offer franchising and asset management. The group, which raised $1 billion in a round led by Softbank Investment Advisors in September, was to invest £40 million in its expansion in the UK, aiming to sign up to 300 independent hotels with 5,000 guestrooms by 2020, launching with two hotels in London's Edgware and Ilford neighborhoods. 

“The UK has been the topmost international travel destination for several years and last year hosted over 19 million tourists from around the world,” said Ritesh Agarwal, Oyo's founder and CEO. “Driven by its booming domestic and international travel and budget hospitality needs, the UK presents a multibillion-dollar opportunity for Oyo. We are thrilled to now be able to offer Oyo’s affordable, hassle-free and quality living experiences to guests across the UK—and to be empowering the UK independent hoteliers with the technology and operational expertise that helps them focus on customer experience and thereby generate increased, sustainable incomes.”

The company will use a franchise model to expand, offering redesign, property management and marketing and is to target the unbranded independent market in the UK, which is has been targeted by brands such as Premier Inn. The sector now will be watching to see whether the additions to the market cannibalize existing business or are met by demand as travelers trade down. The view either way seems to be that, as Brexit approaches, the UK is ever more the bargain. 

Katherine Doggrell is an editor at Hotel Analyst, the U.K.-based news analysis service for hotel investors.

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