Choice Hotels Asia-Pac has signed an agreement appointing Bangkok-based Krest Hospitality as the franchise chain's preferred management company in Southeast Asia.
An affiliate of Kosmopolitan Hospitality, Krest expects to drive development and expand the property portfolio across Choice Hotels' Comfort, Quality and Clarion brands. The management company’s responsibilities include identifying new properties, negotiating contracts, implementing staff training and providing marketing services..
The strategic alliance will cover Singapore, Malaysia, Indonesia, Vietnam, Thailand, Philippines, Cambodia, Sri Lanka, South Korea, Maldives, Laos, Myanmar, Bangladesh and Bhutan.
Choice Hotels Asia-Pac has more than 300 hotels across the Asia-Pacific region and more than 11,000 rooms. The company expects to see its pipeline in the Southeast region grow by more than 20 properties over the next five years. A strong development pipeline" is already in place for the region, according to the company.
This week, Krest Hospitality signed an agreement for the Quality Resort Kata Phuket, which is under construction, with an anticipated opening in September 2020.