Choice plans development of Cambria Hotel in Milwaukee

Cambria Hotel Milwaukee guestroom rendering. Photo credit: Choice Hotels International (Expected to open in the summer of 2019, the hotel is the third property to enter the state of Wisconsin, joining properties in Madison and Appleton.)

Choice Hotels International, signed an agreement with Integrated Plankinton Milwaukee, an affiliate of Chicago-based Murphy Development Group, to develop the Cambria Hotel Milwaukee. Expected to open in the summer of 2019, the hotel will be the third Cambria property to enter the state of Wisconsin, joining properties in Madison and Appleton.

The four-story, 132-room Cambria Hotel Milwaukee will be located at 503-521 N. Plankinton Avenue in the heart of downtown Milwaukee. The hotel is near some of the city's major corporations, including WE Energies, Northwestern Mutual, Harley-Davidson, Aurora Health Care and U.S. Bank. The property is also within walking distance to many attractions, such as the Frontier Airlines Convention Center, Bradley Center, U.S. Cellular Arena, the Milwaukee Public Market, the Milwaukee Public Museum, the Harley-Davidson Museum, Discovery World, the Milwaukee Riverwalk and the Milwaukee Repertory Theater.

The hotel will include upscale amenities tailored for the modern traveler, including:

  • 1,300 square-feet of multifunction meeting space and business center
  • A fitness center and indoor pool
  • An interior courtyard
  • Parking garage
  • Spa-style bathrooms with Bluetooth mirrors
  • Locally inspired designs
  • Open lobby spaces with places to meet, work and hang out with free Wi-Fi
  • Menus with freshly made food, local craft beer, wine, specialty cocktails and small bites

"Expanding the Cambria brand to Milwaukee reflects our commitment to introducing modern travelers to an extraordinary upscale experience in urban markets, while providing the amenities to exceed their travel needs," Mark Shalala, VP, development, upscale brands, Choice Hotels, said in a statement. "MDG will help develop this hotel, their second Cambria project after developing and opening the Cambria Hotel Chicago Loop-Theatre District last year, an adaptive reuse above the historic Ford Center for the Performing Arts Oriental Theatre. Their ability to deliver a world-class upscale hotel product in high barrier, urban locations is second to none. We look forward to collaborating with them on this project in Milwaukee and expanding the brand's presence in another key Midwest urban market with this great Cambria hotel."

"Tourism in Milwaukee is growing rapidly, and the Cambria Hotel Milwaukee will be located at the epicenter of business and entertainment, making it the perfect option for business and leisure travelers," John T. Murphy, CEO and principal of MDG, said in a statement. "The hotel's local design and modern amenities, including an indoor pool, will delight and impress guests looking to experience the city's culture. We're thrilled to begin construction on this hotel soon."