Choice to develop new Cambria Hotel in Alpharetta, Ga.

The upcoming Cambria in Alpharetta, Ga., will join the Cambria in Times Square, New York, in Choice Hotels International's portfolio. Photo credit: Choice Hotels International

Choice Hotels International has signed an agreement with an affiliate of HB Capital Management to develop a Cambria Hotel in Alpharetta, Ga. The five-story, 144-room hotel is slated to open in 2020.

Related story: Cambria grows portfolio

The Cambria Hotel in Alpharetta is located at the intersection of Morris Road and Webb Bridge Road in a mixed-use development by Alpharetta-based developer Mayfair Street Partners. Alpharetta includes a quarter of metropolitan Atlanta's top-25 tech employers, such as the Microsoft Technology Center, LexisNexis Risk Solutions and ADP. The hotel also is a short drive to Main Street in downtown Alpharetta and just east of Avalon, a 500,000-square-foot development that features a movie theater, seasonal ice-skating rink, shopping and dining experiences.

"Alpharetta is one of the top-10 fastest-growing cities in the U.S., making it an ideal location for Cambria's second location in the state of Georgia," said Mark Shalala, VP of franchise development, upscale brands at Choice Hotels, in a statement. The Cambria Hotel in Alpharetta will join the soon-to-open Cambria Hotel Savannah Historic District.

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The Cambria Hotel in Alpharetta will have locally inspired design and high-tech touches including Bluetooth-connected mirrors in guest bathrooms. Public spaces will include an indoor swimming pool, onsite dining with local craft beers on tap, meeting spaces and a fitness center.

"Alpharetta's rapid growth has made it a thriving tourist destination and a hub for new and relocating technology companies," Steven Hurowitz, managing member of HB Capital, said in a statement. "The Cambria Hotel in Alpharetta will introduce a new way for travelers to immerse themselves in the city's culture while catering to their needs. We look forward to teaming with Choice Hotels to add another Cambria hotel to our portfolio."

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