Driftwood Acquisitions begins development of Florida Canopy by Hilton

An exterior rendering of the Canopy West Palm Beach.

Driftwood Acquisitions & Development began development on a $50-million Canopy by Hilton, Hilton’s lifestyle hotel brand, in West Palm Beach, Fla. Located at 704 S. Dixie Highway, Canopy by Hilton West Palm Beach Downtown will be managed by DAD’s North Palm Beach management arm – Driftwood Hospitality Management – and is expected to open in early 2019, bringing Hilton’s neighborhood-focused brand to Florida’s tri-county area for the first time.

“West Palm Beach is a lively and entertaining area for all ages, and we are confident that this thriving neighborhood is the perfect fit for the Canopy brand,” Carlos Rodriguez, CEO of DAD, said in a statement. “We’ve always wanted a hotel that was close to our management headquarters and we are now living that dream. It’s a very exciting time for us, we are honored to again be working with the Hilton family, and we can’t wait to see this project come to fruition.”

The site of the future 150-room Canopy by Hilton is in the heart of downtown West Palm Beach, two blocks from City Place. Canopy by Hilton is a lifestyle brand that embraces local elements in its design and menus. Each Canopy property is designed as a natural extension of its neighborhood with connections to local design, art, food, drink and culture. 


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“We are excited to bring our lifestyle brand to this dynamic locale in West Palm Beach,” Gary Steffen, global head, Canopy by Hilton, said in a statement. “With numerous culinary, nightlife and art offerings alongside its convenient location, the downtown neighborhood is the perfect setting for Canopy by Hilton’s thoughtfully-local aesthetic.”

The new-build in West Palm Beach will span 14 floors and include a gym, transfer lounge, 5,000 square feet of event space, a rooftop pool and bar lounge and a lobby level restaurant café. Guests will have access to mobile check-in, bicycles, Wi-Fi, breakfast and evening tastings of local beer, wine and spirits – all complimentary. Guests on the go can also enjoy a complimentary “Break Fast,” a grab and go breakfast bag delivered to guests’ rooms. Neighborhood fitness options include local biking and jogging routes. At night, the café bar takes center stage for serving small bites and beverages.

Located less than five miles from Palm Beach International Airport, the property’s central location will provide guests with access to shopping centers, restaurants and entertainment.

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