Florida companies form JV for new hotel development

Current plans for The Lodge 30A call for a three-story hotel with a fitness center and outdoor pool. Photo credit: The St. Joe Company (The Lodge 30A)

Real estate development, asset management and operating firm The St. Joe Company and BRW MidGrove have formed a joint venture to construct The Lodge 30A, a boutique hotel in Seagrove Beach, Fla. The Lodge 30A will be located on Scenic County Highway 30A adjacent to Greenway Station, a planned mixed-use development.

Current plans for The Lodge 30A call for a three-story hotel with a fitness center and outdoor pool. Architecture plans and interior design concepts will use natural materials, taking inspiration from the surrounding area. The planned Greenway Station development is next to the 15,000-acre Point Washington State Forest.

“This Seagrove Beach location will offer guests an opportunity to stay in the heart of the popular Scenic Highway 30A corridor, just minutes from the Gulf of Mexico and its white-sand beaches,” said Patrick Murphy, SVP of hospitality for St. Joe. “Last year, more than 4 million travelers vacationed in the area, a number that has been on the rise for several years. This planned hotel provides another option for future travelers as they discover this incredible destination and explore the area’s natural beauty.”

Once complete, The Lodge 30A will be managed by St. Joe Resort Operations, a subsidiary of St. Joe. Currently, St. Joe Hospitality operates WaterColor Inn and WaterSound Inn and manages The Pearl Hotel in Rosemary Beach. The company has four additional hotels under construction in northwest Florida that are expected to open in 2021 and 2022.

Adjacent to The Lodge 30A, Greenway Station has plans for multiple restaurants and shops. “We are very excited to announce this partnership with St. Joe and to see work begin soon on The Lodge 30A,” said Ricky Rookis, MidGrove Centre, LLC manager. “With leasing interest for a significant portion of the restaurant and retail space, we believe that Greenway Station will become a destination for gathering, shopping and dining in Seagrove Beach and that The Lodge 30A will appeal to visitors looking to experience the unique lifestyle that can only be found along Scenic Highway 30A.”

Site development on The Lodge 30A and Greenway Station is expected to begin immediately, and the parties anticipate the hotel being ready for guests in early 2022.