Hilton growing all-suites brands in urban hubs, airports

The Embassy Suites by Hilton Grand Rapids Downtown opened in Q2. Photo credit: Hilton

Hilton's all-suites brands—Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton—focused on development in urban and airport markets in Q2, reaching a total of 1,075 open properties by the end of the quarter.

Of the 33 hotels that opened between April and June, nine were in airport and downtown locations, including two dual-brands and two hotels in Canada.

Dianna Vaughan, global head and SVP, All Suites brands by Hilton, credited the growth to “innovative building models, such as multi-brand properties, adaptive re-use and modular construction.” Through these models, she said, the company has been “able to expand into traditionally high-barrier-to-entry downtown markets as well as key airport proximate locations.” For example, the upcoming Embassy Suites by Hilton Knoxville Downtown, slated to open later this year, is an adaptive reuse of the William F. Conley Building, a 13-story former condo, bank and office building.

Other notable openings include the Embassy Suites by Hilton Grand Rapids Downtown in Michigan, the Homewood Suites by Hilton Salt Lake City Airport, the Homewood Suites by Hilton Chicago Downtown South Loop and the Home2 Suites by Hilton San Francisco Airport North.

Looking ahead, Hilton's all-suites brands represent nearly 600 properties in the pipeline, with 30 new deals signed in Q2. These include: Home2 Suites by Hilton Oceanside, Calif.; Homewood Suites by Hilton Fort Myers Beach Sanibel Gateway, Fla.; and the Homewood Suites by Hilton Nashville Downtown the Gulch, Tenn.

The Homewood Suites brand is on pace to open its 500th property in Q3 and Home2 Suites will likely open its 400th property in Q1 2020, according to Hilton..