Hilton boosts Madrid footprint

The Canopy by Hilton Madrid Castellana is scheduled to open in 2021. Photo credit: Hilton

Hilton has signed three hotel franchise agreements with local investor partners to bring three new brands to Madrid, two of which are brand debuts for Spain. 

In a statement, the company said the addition of the Canopy by Hilton Madrid Castellana; El Metropol Madrid, Curio Collection by Hilton; and Atocha Hotel Madrid, Tapestry Collection by Hilton represents a "significant milestone" for the company, emphasizing Hilton’s continued investment in Madrid and its ambitions to further expand across Spain.

"Spain has seen a surge in popularity, and Madrid is a particularly strong tourist market that has so much to offer," said Patrick Fitzgibbon, SVP of development, EMEA, Hilton, in the statement, noting that the city had a record 10 million visitors last year. 

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Canopy by Hilton Madrid Castellana

In partnership with Hotel Investment Partners, Hilton is introducing its lifestyle Canopy by Hilton brand to Spain. HIP, Blackstone’s hotel investment platform, owns the property and intend to invest €34 million in the hotel’s rebranding. The property will have 311 guestrooms and several F&B options, including a terrace restaurant overlooking Carlos Trias Bertran Square and lobby café Canopy Central when it opens in 2021. 

El Metropol Madrid, Curio Collection by Hilton

Through a partnership with owning company Montera 47, El Metropol Madrid is slated to open in January 2021, joining existing Curio Collection hotels in Barcelona, Alicante, Malaga and Ibiza. The property will have 93 guestrooms in the city center.

Atocha Hotel Madrid, Tapestry Collection by Hilton

Under development by hotel operator Panoram Hotel Management, the 46-room Atocha Hotel Madrid, Tapestry Collection by Hilton on Calle Atocha will not only be the first property in the soft brand to open in Spain but the first outside of the Americas. Slated to open in Q1 2020, the hotel will be close to Madrid Atocha railway station and is within walking distance of the Museo Reina Sofia, Prado Museum and the El Reitro Park. Five of the guestrooms will include the Five Feet to Fitness concept

Expansion on the Iberian Peninsula is a strategic focus for Hilton, and the company has signed a new franchise or management agreement for a hotel in Spain every two months for the past two years, representing more than 1,800 new rooms. Hilton’s current Spanish portfolio of 12 hotels and resorts has a total of more than 2,000 guestrooms.

Suggested Articles

While profits remained positive for the second consecutive month, the rate of growth slowed from July.

Sahin, director of supply management, EMEA at Hilton, talked about new trends he is seeing in the industry. 

While it may require some work to properly transition a property to appeal to the daily business “traveler,” the advantages are clear.