Hilton plans Italian debut for Canopy brand

The new Canopy by Hilton Venice City Centre will be in Venice's Cannaregio neighborhood. Photo credit: iStock / Getty Images Plus / Stephen Prendergast

Hilton is set to bring its Canopy brand to Italy. The new hotel will be in Venice's Cannaregio neighborhood as part of a management agreement between Hilton and Marseglia Group, which also owns the Hilton Molino Stucky Venice, which has been open for more than a decade.

The Canopy by Hilton Venice City Centre will join more than 30 Hilton hotels open or under development across Italy when it opens in 2021. The hotel will be incorporated within the redevelopment of the existing buildings of the Venetian Botanical Gardens, which date back to the 19th century. 

"This is an important project for the relaunch of the historical city center of Venice, revitalizing a part of the city currently in a state of neglect and degradation," said Leonardo Marseglia, president of Marseglia Group. "We are proud to be continuing our partnership with Hilton on this spectacular new project."

The introduction of Canopy by Hilton in Italy follows plans announced earlier this year to open two new hotels in France, in Bordeaux and Paris. The new Canopy hotels join European properties in Reykjavik, Iceland, and Zagreb, Croatia, with another hotel under construction in London.

Società Rinascimento Valori S.r.l., managed by Marco Stoppelli, advised Marseglia Group in the negotiation of the agreements with Hilton and is the project manager of the area.