Hilton will be bringing its flagship Hilton Hotels & Resorts brand to the town of Woking, England, with the signing of a management agreement with Bandstand Square Developments Limited (BSDL). The new high-rise hotel will have 196 guest rooms, including 12 suites, and is due to open in early 2021.
The announcement is timely: Just a few weeks ago, Colliers predicted that the UK regional hotels market will be supported by low interest rates, the depreciated pound, solid trading, "acquisitive domestic buyers" and an increasing flow of international capital this year.
Currently, Hulton has more than 160 hotels open or in the pipeline across the UK and Ireland, Patrick Fitzgibbon, SVP of development, EMEA, Hilton, said in a statement. "Woking is undergoing a major transformation, with an estimated £500 million funds committed in the next five years."
The hotel will be located within the new Victoria Square retail and residential development
"Having opened DoubleTree by Hilton Woking in 2016, the new Hilton Woking will be a great complement to our existing hotel in the town," Andreas Lackner, regional head, full service brand management, Hilton, said.
Hilton Hotels & Resorts has nearly 60 properties under development across Europe, the Middle East & Africa, adding destinations like Saint Petersburg, Tashkent, Cabo Verde, Tanger, Riyadh and Lake Como this year.