Atlanta-based Hospitality Lodging Systems has set plans to expand its Budgetel and Haven brands internationally through a deal with Istanbul's Continent Hotels Worldwide. The 15-year contract will bring these budget brands to Turkey, Russia and other countries in Central Asia and East, Central and West Africa.
Ethem Zagikyan, MP and principal with CHW, said in a statement that the hotel group plans to capitalize on the "strong demand in these areas for dependable lodging at affordable prices" using HLS's brands Budgetel and Haven. The new hotels will expand CHW's 27-property portfolio currently operating in the urban areas of Turkey, Russia, Georgia, China, Indonesia, India and Bangladesh. The company’s hotels operate under its brands Continent Hotels & Resorts, Ancyra Hotels & Inns and Lofty Collection Hotels.
The hotel groups also aim to use their license agreement to expand CHW’s footprint into underserved hotel markets in the Americas with the Continent Hotels brand. HLS currently operates 52 hotels under its brands Budgetel Inns & Suites, Haven Inns & Suites and AmeriVu Inns & Suites.
HLS added six new properties to its portfolio in the U.S. last year in November. Two operate under the Budgetel brand, while four operate under the AmeriVu brand. The 280-room Budgetel in Chattanooga, Tenn., opened as the largest hotel in the brand. The 151-room Budgetel in Yuma, Ariz., and the 43-room AmeriVu in Hayward, Wis., were both converted from Americas Best Value Inn properties. The 42-room AmeriVu in Pierre du Chien, Wis., was rebranded from a Best Western. The group also rebranded a former Country Hearth Inn and another independent hotel into two 40-room AmeriVu hotels in Lomira and Cumberland, Wis.