HLS bands with Turkish hotelier for international expansion in budget sector

(Image: Hospitality Lodging Systems) The Budgetel Chattanooga, Tenn. Photo Credit: Hotel Lodging Systems

Atlanta-based Hospitality Lodging Systems has set plans to expand its Budgetel and Haven brands internationally through a deal with Istanbul's Continent Hotels Worldwide. The 15-year contract will bring these budget brands to Turkey, Russia and other countries in Central Asia and East, Central and West Africa.

Ethem Zagikyan, MP and principal with CHW, said in a statement that the hotel group plans to capitalize on the "strong demand in these areas for dependable lodging at affordable prices" using HLS's brands Budgetel and Haven. The new hotels will expand CHW's 27-property portfolio currently operating in the urban areas of Turkey, Russia, Georgia, China, Indonesia, India and Bangladesh. The company’s hotels operate under its brands Continent Hotels & Resorts, Ancyra Hotels & Inns and Lofty Collection Hotels.

The hotel groups also aim to use their license agreement to expand CHW’s footprint into underserved hotel markets in the Americas with the Continent Hotels brand. HLS currently operates 52 hotels under its brands Budgetel Inns & Suites, Haven Inns & Suites and AmeriVu Inns & Suites.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


HLS added six new properties to its portfolio in the U.S. last year in November. Two operate under the Budgetel brand, while four operate under the AmeriVu brand. The 280-room Budgetel in Chattanooga, Tenn., opened as the largest hotel in the brand. The 151-room Budgetel in Yuma, Ariz., and the 43-room AmeriVu in Hayward, Wis., were both converted from Americas Best Value Inn properties. The 42-room AmeriVu in Pierre du Chien, Wis., was rebranded from a Best Western. The group also rebranded a former Country Hearth Inn and another independent hotel into two 40-room AmeriVu hotels in Lomira and Cumberland, Wis.  

Suggested Articles

The absolute occupancy and RevPAR levels were the lowest for any Q3 in STR’s U.S. database.

Implementation of Volara’s contactless guest engagement and touchless room controls system is part of a rollout by Viceroy Hotels & Resorts.

U.S. hotel occupancy was virtually flat at 50.1 percent during the week of Oct. 11-17, according to the latest data from STR.