HLS, Ascent partner to build 10 Haven hotels in 10 years

The Haven Hotel Pompano Beach, Fla. (The deal will see 10 new hotels open in southern Texas, primarily in the metro Houston area, by the end of the decade.)

Hospitality Lodging Systems is accelerating growth of its Haven Hotel brand through a new master license agreement with Ascent Hotels Group to open at least 10 properties within the next 10 years in southern Texas, primarily the metro Houston area.

“Haven has a solid reputation for value and quality, so this is a superb opportunity for our company to build a distinctive identity and offer something special to the marketplace,” Bharat Desai, president of Houston-based Ascent Hotels Group, said in a statement.

The company opened two newly built Haven Hotel properties earlier this year, both in metropolitan Houston. These hotels are not part of the new “10 hotels in 10 years” deal.

“Bharat and his colleagues at Ascent have a plan that is ambitious but very achievable, especially in partnership with our strong infrastructure and proven support services,” Doug Collins, chairman and CEO of HLS, said in a statement.

The Haven Hotels brand was developed in 2014. HLS contracts include features such as an annual exit opportunity, flat monthly royalty and marketing fees and a reservation management system with multiple internet booking sources.

Atlanta-based HLS operates a total of 48 hotels under its three brands: Budgetel Inns & Suites, Haven Inns & Suites and AmeriVu Inns & Suites.