Hyatt plans Regency debut for Spain

The Hesperia Barcelona Tower will become the Hyatt Regency Barcelona Fira. Photo credit: Hesperia Hotels & Resorts

A Hyatt Hotels Corp. affiliate has entered into franchise agreements with an affiliate of Hesperia Hotels & Resorts to open the 170-guestroom Hyatt Regency Hesperia Madrid and 280-guestroom Hyatt Regency Barcelona Fira. The hotels mark the entry of the brand into Spain.
 
The properties, currently known as the Hesperia Madrid Hotel and Hesperia Barcelona Tower, are scheduled to be fully rebranded by Q4. This will bring the total number of Hyatt branded hotels in Spain to five, joining Park Hyatt Mallorca, Hyatt Centric Gran Via Madrid and the recently announced Hotel Sofia Barcelona. Both hotels will undergo significant renovations and will be available on Hyatt’s booking system as Hyatt-affiliated hotels beginning June.

“These agreements mark a significant moment for Hyatt, demonstrating the confidence among owners and developers in the strength of our brands across Europe,” Felicity Black-Roberts, VP  of development – Europe, Hyatt, said in a statement. “Hyatt has been focused in growing its presence in Spain, and we look forward to working with Hesperia to bring our fourth brand to the country, providing guests with stress-free environments for both their business and leisure trips.”  

“This agreement is in line with Hesperia’s efforts, aimed at guaranteeing the best value to each of our portfolio hotels,” said Jordi Ferrer, CEO/Hesperia. “We are proud to bring the Hyatt Regency brand to Spain and we are looking forward to working with Hyatt and hopefully extending our collaboration in the future.”

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

Suggested Articles

Nearly four years after it opened, the Four Points by Sheraton Havana will lose its license to operate.

A study from Optii Solutions examines the average cost of cleaning a guestroom to new sanitation standards.

The management company added the InfoGenesis POS solution as well as rGuest Buy Guest Kiosk, rGuest Buy OnDemand and Agilysys Authorize.