An affiliate of Hyatt Hotels Corp. has entered into a management agreement with Resort 4 SA, owned by Ben Golf Investissements SA, for Europe’s first Alila resort.
The Alila La Gruyère resort will include a golf course and a wellness retreat by a lakeside in Switzerland. With 85 rooms and 27 residences, the resort is expected to open in 2023, marking a significant growth milestone for Hyatt since the Alila brand integrated into the Hyatt portfolio in late 2018.
“Following the recent acquisition of Two Roads Hospitality, we are thrilled to announce plans for the first Alila property in Europe,” said Guido Fredrich, Hyatt's regional VP of development for Europe. “Moreover, the Alila brand offers tremendous potential for growth in Europe by responding to the increasing trend of eco-tourism and wellness travel.”
The hotel will be located in Pont-la-Ville in the district of La Gruyère, which belongs to the Canton of Fribourg in western Switzerland. The area already has seen steady demand for golf and wellness retreats, said Urs Müller, general manager, Resort 4 SA,
Strategic Hotel Consulting represented Resort 4 SA in sourcing the operator for the resort and securing the management agreement with Hyatt.
The hotel will add to Hyatt’s growing Alila brand portfolio, joining hotels and resorts in Indonesia, India, China, Cambodia, Malaysia, Oman and the United States.