InterContinental Hotels Group is set to add five new Holiday Inn and Holiday Express hotels to its Germany portfolio.
The company recently announced a record for new signings at its half-year results. Having signed 4,000 rooms (24 hotels) within the first half of the year, this is reportedly the company’s best signings performance since 2008.
According to the Tourism Economics Database as of July, Germany is one of the top 10 regions for inbound travel in 2016, and domestic travelers are increasingly choosing to stay at midscale brands. “The German hotel market is accelerating at pace and we are well positioned to take advantage of the appetite for branded growth," Robert Shepherd, CDO Europe for IHG, said in a statement. "Fifty-seven percent of the market is unbranded, so there is a lot of opportunity for IHG to add value with our international brands. Several of our signings in the last few months have been with long-standing partners of IHG, who have signed multiple development agreements with the company.”
The new developments will be in three federal states across the country. To expand its presence in the region, IHG has been working with Multiple Development Agreement partners to find locations with strong guest demand.
As part of the MDA signed with long-standing partner TriStar, who will be the owner and franchisee of the hotel, Holiday Inn Express Pforzheim will be a new-build hotel.The 140-room hotel, set to open in late 2019, will be in an economic and cultural hub and ideal location, being situated between Karlsruhe and Stuttgart
Baden-Wuerttemberg will also get two other Holiday Inn hotels within Mannheim. Holiday Inn Mannheim City – Hauptbahnhof is located outside Mannheim train station and within walking distance of the city center, financial district and University of Mannheim.
It will open in 2018 and has been signed in conjunction with MDA partner Primestar.
Holiday Inn Express Mannheim will be located within Mannheim City Centre. Owned and franchised by MDA partner Foremost Hospitality, the new-build hotel will have 160 rooms.
Holiday Inn Express Regensburg (pictured above) will be constructed with Hubert Haupt Immobilienmanagement GmbH. The hotel will be franchised by Success Hotel Management GmbH, a MDA partner who already licenses four other Holiday Inn Express hotels.
Holiday Inn Express Regensburg will be part of a new development retail and office site. It will have 182 rooms. Regensburg is a UNESCO world heritage site with a popular Christmas market and with several global brands including BMW, Amazon and Toshiba recently setting up bases in the city, it has confirmed itself as a business center. The hotel will open in late-2017
Franchised by TriStar, Holiday Inn Express Oberhausen will feature next-generation design and is set to open early 2018. Oberhausen annually hosts the International Short Film Festival, and is also a hub for the steel industry. The hotel will have 140 rooms.
IHG has 64 hotels in Germany and 33 in the pipeline, including 53 Holiday Inn brand family hotels open with 32 in the pipeline.