IHG is expanding into Micronesia following the signing of an agreement with Tan Holdings, the owner of the Fiesta Resort Guam. IHG will take over management of the resort and after a multimillion-dollar refurbishment will rebrand the property as the Crowne Plaza Resort Guam in early 2021.
“Guam is a global destination with a strong and growing inbound tourism footprint,” said Jerry Tan, CEO of Tan Holdings. “Fiesta Resort Guam has enjoyed a privileged location and reputation over the years, but we know that to grow into the future we needed a global brand like Crowne Plaza to attract guests from around the world [and] bring a new level of hospitality to Guam.”
The hotel is geared toward Japanese, Korean and Chinese guests, IHG has more than 400 hotels across China and Korea, and 32 hotels in Japan, including InterContinental resorts in Okinawa and the ANA InterContinental Beppu Resort and Spa, which opened in August.
The 318-room hotel is located in Tumon Bay with direct beach access. Following the refurbishment, the property will have a Crowne Plaza Club Lounge, updated dining facilities, function rooms and a fully renovated ballroom, as well as a gym and swimming pools.
The reflagging is part of Crowne Plaza’s global flagship strategy. The first six flagship hotels will open across Europe, the and China by early 2020, incorporating new brand standards across technology, public spaces (the “Plaza Workspace”), guestrooms and food and beverage programing.