Why Jakarta is getting three Aloft hotels in three years

(Aloft Jakarta Kebon Jeruk)

Starwood Hotels & Resorts Worldwide has signed a deal to open the Aloft Jakarta Simatupang. Owned by PT. Anugrah Karya Bangsa, the hotel is the fourth Aloft hotel in Indonesia, and the third Aloft in Jakarta. The property is currently scheduled to open on January 1, 2020.

Charlie Dang, regional VP of Southeast Asia for Starwood Hotels & Resorts Asia Pacific, called Indonesia a “booming area in terms of trade and tourism,” and predicted that the 180-room hotel would attract both leisure and business travelers

“Indonesia is one of Asia’s most popular tourist destinations, with tremendous growth opportunities for the hospitality sector and our brands,” said Rajit Sukumaran, SVP of acquisitions and development at Starwood Hotels and Resorts Asia Pacific. “We continue to see high demand for hotels across all price points and are thrilled to add the Aloft Jakarta Simatupang to our strong portfolio in the region.”

As the largest city in Indonesia, Jakarta is the country’s economic, cultural, and political center with a population of over 10 million. Aloft Jakarta Simatupang will located along Jl. T.B. Simatupang at its junction with Jl. Ampera Raya Road in South Jakarta, home to many office buildings. The hotel is located approximately 45 minutes’ drive from the Soekarno-Hatta International Airport.

Aloft Jakarta Simatupang will be the third Aloft-brand pipeline hotel in Jakarta behind the 140-room Aloft Jakarta Kebon Jeruk (opening September 2017) and the 160-room Aloft Jakarta Wahid Hasyim (opening December 2017).

Additionally, Starwood is accelerating growth in Indonesia with the recent openings of Four Points by Sheraton Bali, Kuta; Four Points by Sheraton Bandung; Sheraton Grand Jakarta Gandaria City Hotel; and The Hermitage, A Tribute Portfolio Hotel, which is Southeast Asia’s first Tribute Portfolio hotel. The Westin Jakarta is also set to open in the third quarter of 2016.