AccorHotels-backed Mama Shelter to enter UK market

A guestroom at Mama Shelter Belgrade, Serbia. Photo Credit: Mama Shelter. (Image: Mama Shelter)

Mama Shelter will enter the UK market in 2019 with Mama Shelter Shoreditch. The hotel group plans to rebrand the RE Hotel London Shoreditch as the new Mama Shelter property.

Mama Shelter has chosen French design group Dion & Arles to lead the hotel's redesign. The 193-room property in Central London's industrial quarter is near the train at Cambridge Heath and the Bethnal Green subway. 

The new hotel will expand the Mama Shelter portfolio of six hotels with 677 guestrooms in Paris, Marseille, Lyon, Bordeaux, Los Angeles and Rio de Janeiro. Another five hotels in Prague, Toulouse, Lisbon, Dubai and Belgrade are included in the brand's development pipeline. 

In 2014, AccorHotels bought a 35-percent stake in Mama Shelter to help speed up the brand's international expansion.

Mama Shelter announced plans last Septmeber to develop its first property in Serbia. The 125-room Mama Shelter Belgrade is slated to open in early 2018 along the pedestrian promenade Ulica Knez Mihailova. Mama Shelter Prague is scheduled to open soon after, marking the brand's second hotel in Eastern Europe. 

The 201-room Mama Shelter Dubai with 80 residences is scheduled to open in 2020 in partnership with AccorHotels and Khama Group of Investment. The upcoming Business Bay hotel, which will be designed by architectural firm Franklin Azzi Architecture and interior designer Thierry Gaugain, will be near the Burj Khalifa and the Dubai Mall. Gaugain also led the interior design of the six-floor Mama Shelter Los Angeles, which opened in May 2015, in Hollywood’s Selma and Wilcox neighborhood. 

The Serge Trigano, the son of Club Med founder Gilbert Trigano, along with his own sons Benjamin and Jérémie launched Mama Shelter in 2008.