Jacksonville Beach, Fla., Margaritaville under construction

The Margaritaville Hotel Jacksonville will be located adjacent to the beach on Ocean Front North. Photo credit: Margaritaville Holdings

Margaritaville Holdings began development on a new Margaritaville Hotel in Jacksonville Beach, Fla. Located adjacent to the beach on Ocean Front North, the property will consist of 202 guestrooms with Margaritaville’s casual-luxe design, signature food-and-beverage concepts, a fitness center and an outdoor recreation area with a pool and fire pits.

“Jacksonville is one of the fastest-growing destinations in Florida and is well recognized as a classic beach-town escape. We look forward to bringing Margaritaville’s ‘no worries’ lifestyle to those visiting Jacksonville Beach while providing a new spot for locals to kick back and relax,” Rick Cunningham, SVP of development for Margaritaville, said in a statement.

The property is expected to take 18 to 24 months to complete. Photo credit: Margaritaville Holdings

Construction is estimated to take 18 to 24 months. Once complete, the property will offer an exterior beachside pool, a two-story LandShark Bar & Grill and a “LandShark Lookout” observation deck for prime sunset views. Additional amenities include a coffee shop, fitness center and meeting/event space.


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The hotel will offer views of the Florida coastline with a U-shaped layout in order to maximize the number of ocean-view rooms for guests. The property will also have an internal parking garage with car lifts to help manage space. Adjacent to the hotel will be expanded city bike lanes to create a walkable and pedestrian-friendly beachfront area. The location’s design team worked with the Florida Fish & Wildlife Conservation Commission to create and place beachfront pedestrian areas that help conserve local sea turtle populations.

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