Margaritaville taking its resort concept to New York's Times Square

Margaritaville Resort, Times Square, New York City. Photo credit: The McBride Company(Image: The McBride Company)

Jimmy Buffett is coming to Times Square. 

Margaritaville Holdings has partnered with real estate investor Soho Properties to develop a new Margaritaville Resort in New York City's Times Square. 

The new 29-story hotel at 560 Seventh Avenue will have 234 guestrooms once it is complete in late 2020. As part of the $300 million project, the new Margaritaville hotel will share the building with retail space and a LandShark Bar & Grill. Soho Properties will develop the property with Chip and Andrew Weiss and MHP Real Estate Services. 

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This is the latest addition to Margaritaville's pipeline in recent months, which also has more than 20 hotel projects, four gaming properties and more than 60 food and beverage venues. 

One recent project addition is a new Margaritaville hotel on the west coast of Florida. Margaritaville Holdings signed the property with Minto Communities and Sarasota's Floridays Development to develop the new hotel next to the 132-room One Particular Harbour Margaritaville Marina and Residences at Harbour Isle, which is scheduled to open in summer 2018. construction on the 130-room hotel is slated to begin in the first quarter of 2019.  

A guestroom at the new Margaritaville Resort in New York City. Photo credit: The McBride Company

In late January, Margaritaville Holdings announced the addition of a new beach resort and marina in Nassau, Bahamas to its pipeline. The resort is set to have 150 guestrooms and 150 oceanfront residences. A total of 100 of these guestrooms will operate under the new One Particular Harbour at The Pointe brand. The first phase of the project is slated to open in mid-2019, following the opening of the hotel group’s new 217-room Nashville hotel and resort and the 187-room Kissimmee, Florida hotel and resort with 324 residential units.