Marriott adds four hotels to Mexico pipeline

The Westin Puebla

Marriott has signed four new hotels in Mexico as part of an aggressive expansion strategy.

Currently, Marriott operates more than 200 hotels in 33 countries and territories in the Caribbean and Latin American region.

“We are very excited to continue growing our reach in Latin America with brands as diverse as Renaissance, AC Hotels by Marriott, Westin and Aloft,” Arne Sorenson, president and CEO of Marriott International, said in a statement. “These new projects are driven by a solid increase in the demand for business and leisure travel to this dynamic part of the world.”

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Full-Service Brands

The Westin Puebla is set to open in the second half of 2018. The 142-room hotel will be designed by architectural firm Ten Arquitectos and will be owned by Ideurban and managed by Marriott. Other Westin hotels in Mexico are located in Mexico City, Guadalajara and Cancun. Two additional Westin hotels are under construction in Cozumel and Monterrey, expected to open in 2017 and 2018, respectively.

Additionally, together with Grupo Diestra, Marriott’s largest full-service franchise partner in the Caribbean and Latin America, Marriott is preparing to introduce the Renaissance Hotels brand to Mexico with the development of a Renaissance hotel in Cancun, a strategically important market in Mexico. The new-build property will break ground within Puerto Cancun, located between Cancun’s Hotel Zone and its downtown area. The Renaissance Cancun will have 180 rooms.

Select-Service

The select-service segment continues to drive important projects in different cities in the country, including the opening of Aloft Puebla and AC Monterrey. When it opens in 2018, the 100-room Aloft Puebla will join the two existing Aloft hotels in Guadalajara and Cancun.

AC Hotels launced in Mexico over the summer with the opening of the AC Hotel Guadalajara. The 168-room AC Hotel by Marriott Monterrey will be developed within a mixed-use project called Distrito Armida in a high-end neighborhood of Monterrey known as Valle Oriente.

Seventeen hotels have been signed into the Marriott’s Caribbean and Latin America development pipeline so far in 2016, totaling nearly 2,500 hotels rooms. By 2022 the company is planning to open 38 additional properties.

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