Marriott International’s Moxy Hotels, which launched in Milan in 2014, is slated to expand into more than 40 new European destinations within the next three years. Marriott has deals in place to add more than 50 hotels to Moxy’s pipeline, and the properties are expected to open from now into the end of 2020.
The brand will add more properties in Germany, the UK and Scandinavia while it will enter into key markets in Europe, including France, Portugal, and The Netherlands.
Germany
Germany’s market already has a lineup of nine operating Moxy hotels. However, that number is set to more than double with another sixteen properties slated to open by the end of 2019 in key cities, including Frankfurt, Munich, Hamburg and Düsseldorf.
United Kingdom
Marriott also plans to open another five Moxy hotels in the UK by the end of 2018. The hotels will open in various destinations, including Edinburgh, Glasgow, York and Southhampton. These will follow the recent openings of the Moxy London Excel and the Moxy London Stratford.
Scandinavia
Upcoming locations in Moxy’s Scandinavia pipeline include properties in Copenhagen, Denmark hotel and Stavanger, Norway. They will join the Moxy Oslo X, which recently opened as the brand's debut in Scandinavia.
Market Entries
As it expands in existing European markets, the Moxy brand will make several debuts over the next five years. New markets for the brand include The Hague and Amsterdam, The Netherlands, Paris, Lille and Biot in France, Lisbon in Portugal, Warsaw, Poznan, Katowice and Szczecin in Poland, Tbilisi in Georgia, Bern and Lausanne in Switzerland, Dublin in Ireland and Patra in Greece.
The new hotels will join the Moxy brand’s other 20 properties in Europe, North America and Asia-Pacific. Now, Moxy has a global hotel pipeline with more than 90 properties in development.