Marriott plans AC Hotels' entry into Australia

(Image: Marriott International) W Brisbane, Australia. Photo credit: Marriott International

Marriott International has signed an agreement with Melbourne-based property developer Capital Alliance to introduce the AC Hotels by Marriott brand to Australia.

The 200-room AC Hotel by Marriott Melbourne Southbank hotel is expected to open in 2020 as part of the 40-story mixed-use building The Normanby. The hotel will share the tower with apartments, dining venues and shopping. The property in the center of the Fishermans Bend neighborhood is near Melbourne’s city center and the Yarra River.

“Just a stone’s throw from the city, Fishermans Bend is going to redefine inner suburban living and the AC Melbourne Southbank will attract sophisticated and discerning travelers to the area,” said Mohan Du, founder and CE of Capital Alliance, in a statement.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


The hotel will be Marriott's second major hotel deal with Capital Alliance. The first—Melbourne Marriott Hotel Docklands—is currently under construction. 

“We are thrilled to be collaborating with Capital Alliance to bring a new lifestyle brand to Melbourne and Australia,” Richard Crawford, senior director of development, Australia, New Zealand and Pacific for Marriott International. “The AC Melbourne Southbank underscores the growing demand we’re seeing in Australia for premium lifestyle hotels that offer style and functional design, as well as authentic and memorable travel experiences connected to the location.”

Marriott currently operates a portfolio of 18 hotels in Australia. An additional 17 hotel projects are in the development pipeline for the region. This includes the W Melbourne, which Marriott will develop in partnership with Daisho Development Melbourne and Cbus Property, scheduled to open in 2020. 

“Across Australia, we’re seeing growing demand for lifestyle brands like AC Hotels by Marriott, so we are delighted that we’ve found the right location and the right partner to bring this brand to market,” Sean Hunt, area VP of Australia, New Zealand and Pacific for Marriott International, said in a statement. 

Marriott is on track to reaching its target of opening 50 hotels across Australia, New Zealand and the Pacific region by the end of 2020. The group opened the 312-room W Brisbane, signed the 593-room W Sydney in June 2018 and signed the 235-room Le Méridien Melbourne in February 2018 with plans to open the hotels in 2020.

Suggested Articles

The company's main markets are still substantially affected by the measures rolled out to combat the COVID-19 health crisis.

Revenue per available room and occupancy increased over Q2, but uncertainty around the industry’s recovery remains.

The integration aims to provide hoteliers with seamless and complete visibility over group, catering and event sales performance activity.