Marriott International has signed a conversion deal with Samhi Hotels to open five new Fairfield by Marriott properties across India.
These five new properties will contribute toward the company's plan to add 583 new guestrooms to the brand's existing portfolio. The new hotels will be in Chennai, Pune, Goa, Delhi and Bengaluru (formerly known as Bangalore) among others. There are currently nine Fairfield by Marriott hotels open in India and one operating in Nepal.
"With the conversion of these five hotels to Fairfield by Marriott, Samhi Hotels will now have 14 hotels managed by Marriott International across a range of our brands in India," Paul Foskey, Marriott's chief development officer in Asia-Pacific, said in a statement.
"In addition to these 10 operational Fairfield Hotels in South Asia, there are an additional 13 in the pipeline, including these five conversions with SAMHI, that we expect to open, taking the total count to 23 Fairfield by Marriott hotels in the region," Foskey said.
According to SAMHI Hotels managing director and CEO Ashish Jakhanwala, the Indian market is extremely cost-sensitive with a great affinity for midscale brands. As such, the company sees great growth potential in the coming years.