In 2020, Marriott’s millennial-focused Moxy Hotels will make its debut in the Caribbean and Latin America region.
Four Moxy Hotels projects have been approved for the Caribbean, Central America and South America, with the 165-room Moxy in Medellín, Colombia, signed just last week.
The Moxy Hotels brand debuted in Europe in 2014 and has since grown to include nearly 30 operating hotels and more than 90 properties in its worldwide development pipeline. Worldwide, Moxy Hotels is on pace to double its current portfolio by 2020.
“The Moxy brand team has done an amazing job in developing an affordable guest experience with plenty of style,” Laurent de Kousemaeker, chief development officer, Marriott International Caribbean and Latin America, said in a statement. “This brand is a great fit for our region—both from an economic model and consumer appeal perspective.”
Marriott’s growth in the Caribbean and Latin America region is accelerating ahead of the competition, the company said, with more than 240 properties currently open and more than 110 expected to be added by the end of 2023, including more than 50 signed select-service properties. Dedicated to growing its footprint in this region, Marriott International has enhanced its local development teams, offering a regional development office to support owners and franchisees in addition to a multilingual, multicultural team in Miami, with satellite offices in Mexico City; Bogota, Colombia; Santiago, Chile; and São Paulo.