Marriott to bring Aloft brand to Ireland

Dublin City Center

Marriott International will bring its Aloft Hotels brand to Ireland through a franchise agreement with Blackpitts Hospitality Limited. Slated to open in the spring of 2018, Aloft Dublin City will mark the tech-forward brand’s debut in the Irish capital. The hotel will be operated by Dublin-based Pembroke Hospitality Limited, and will have 202 guestrooms.

“We see strong demand for affordable yet stylish accommodation in central Dublin,” Niall Geoghegan of Pembroke Hospitality said in a statement. “With its mid-market price point, great design and accessible technology, the Aloft Hotels brand is the perfect choice for this prime development.”

“This market debut underscores our strategic commitment to accelerate the Aloft Hotels brand in key destinations such as Dublin,” said Carlton Ervin, Marriott International’s CDO for Europe. “The continued draw of Aloft’s stylish, yet keenly-priced accommodation together with its suitability and adaptability for multiple locations, means we are seeing an ever-increasing demand among our partners for its distinctive offer.”


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Aloft currently has six hotels open across Europe (in Belgium, Germany, Turkey and the UK), and five more are slated to open in the next two years. Worldwide, the brand has more than 100 hotels open. 

Marriott currently has four hotels operating under the Autograph Collection, Renaissance Hotels, Sheraton and Westin brands in Ireland.

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