Novum Hospitality to open Germany's next Niu hotel

Niu Belt, Eschborn, Germany. Photo credit: Novum Hospitality(Image: Novum Hospitality)

Russelsheim-based Merkur Development Holding and Novum Hospitality will continue their partnership through a new plan to develop a Niu hotel in Eschborn, Germany.

The seven-story Niu Belt building will have 176 guestrooms and 83 apartments for long-term stay once construction is complete. The partners have already completed preliminary discussions for the hotel with the Eschborn local authority. Plans are being expedited in the framework of the existing development plan. Novum and Merkur are currently preparing an application for planning permission, which should be complete within the next few weeks. Construction is scheduled to begin in the first quarter of 2019, if the companies receive planning approval.

This is Novum Hospitality's fourth hotel project with developer Merkur. The partners planned to develop more than 50 Niu hotels together. "We very much appreciate the strategic partnership with Merkur and, thanks to our repeated collaboration, we are looking forward to agile processes that will bring our Niu hotel to optimal completion" David Etmenan, CEO and owner of Novum Hospitality, said in a statement.

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Novum Hospitality has 161 hotels in 65 destinations in Europe, most of which are in Germany. The group also has a pipeline of 43 Niu hotel projects scheduled to open by 2022. Most of the upcoming hotels will also operate in Germany.

This is Novum’s second hotel deal this month. The group has also partnered with developer Peker and RKW+Architekten to develop the Niu Hub in Dusseldorf, Germany between the city and the airport, according to Travel Daily News. The hotel opening in spring 2021 will have 226 guestrooms and 201 apartments, making this Niu property one of the largest in the brand’s development pipeline. It will also be the second Niu hotel in Dusseldorf, following the Niu Tab.