Construction begins on new Canopy by Hilton in Dallas

Canopy by Hilton rendering. Photo credit: Hilton

Canopy by Hilton, Hilton’s lifestyle hotel brand, and hotel ownership group NewcrestImage began development on the 150-room, seven-floor Canopy by Hilton Dallas Frisco Station, scheduled to open in late 2019.

The property is part of a four-brand, 600-room “hotel campus” in Frisco Station, a 242-acre mixed-use development located about 25 minutes from DFW International Airport.

“Canopy by Hilton Dallas Frisco Station is an ideal extension of this dynamic neighborhood,” Gary Steffen, global head, Canopy by Hilton, said in a statement. “Both the Canopy brand and the Frisco Station development are redefining their categories to offer a fresh take on lifestyle hospitality and the live-work-play neighborhood concept.”

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

For example, at check-in, every guest will receive a locally-themed welcome gift representative of the surrounding neighborhood. Décor at the Canopy by Hilton Dallas Frisco Station will have a locally inspired design, furnishings and artwork. The guestrooms, known as “Just-Right” rooms, will showcase the brand’s distinctive Canopy headboard that reaches to the ceiling and overhangs the bed.

“We will comfortably blend boutique-like local charm with the dependability and cutting-edge technology of a modern, worldwide brand,” Mehul Patel, chairman and CEO of NewcrestImage, said in a statement.

Amenities will include the Canopy Central Café, that offers a complimentary artisanal breakfast with the option of a grab-and-go “Break Fast” bag delivered to a guest’s room and that includes nightly tastings to showcase local spirits. A lounge will offer various craft and local beers, along with wine and cocktails.

To ensure that traveler needs are met both prior to and after check-in, the hotel will offer a transfer lounge where guests can relax, change clothes and store luggage instead of needing to request an early or extended check out. Also available will be a fitness center, a business center and Wi-Fi.

The four-hotel campus being developed by NewcrestImage allows each hotel concept to retain its distinct design, function and appeal. The three hotels to accompany Canopy Dallas Frisco Station will be an AC Hotel, a Residence Inn and a Hyatt Place, each with 150 rooms.

Located within 50 feet of each other, the four hotels anchor a shopping, dining and entertainment area called “The Hub” that supports Frisco Station’s more than 5 million square feet of office space; 2,400 urban living units; and generous park areas. Within walking distance are the 118-bed Baylor Scott & White Medical Center and The Star, a 91-acre complex that is home to the Dallas Cowboys world headquarters and the team’s half-million-square-foot indoor practice facility.

Canopy by Hilton Dallas Frisco Station will participate in the Hilton Honors guest-loyalty program for Hilton’s 14 brands, which offers a variety of benefits, including a flexible payment slider, to members who book directly through preferred Hilton channels.

Suggested Articles

The company could see occupancy and revenue per available room levels in China return to their 2019 numbers by next year, despite travel restrictions.

The holding company believes MGM's online gaming business will grow—but was also drawn to the entertainment giant's hospitality sector.

Hotel Internet Services has released the results of its latest survey analyzing how in-room entertainment and technology expectations are changing.