NH Hotel Group to open hotel under nhow brand in Frankfurt

NH Hotel Group has planned to open a new nhow hotel in Frankfurt’s Europaviertel (European Quarter) in the exhibition center at the beginning of 2021. In one of the skyscrapers planned by CA Immo and constructed by Frankfurt architecture firm Meurer Generalplaner, the high-rise building called One will be 623 feet tall with a woven-structure facade design. The lower 14 stories of the 49-story One building will have the nhow Frankfurt. 

The 375-guestroom nhow Frankfurt will be close to the Kap Europa conference center, the Skyline Plaza and the Messe, which is near the International Motor Show, the Frankfurt Book Fair and one of the largest exhibition spaces in the world. 

NH Hotel Group is already well established in Frankfurt, with one of its NH Collection hotels and six NH hotels. In March, NH Hotel Group announced the construction of the NH Collection Frankfurt Messe on Güterplatz, on the corner of Mainzer Landstraße. The 416-guestroom CBD hotel opening in early 2021 will be part of a 394-foot skyscraper near the Messe Frankfurt trading fair site. 

Under the umbrella of NH Hotel Group, Nhow is being designed by Foster + Partners, OMA—founded by Rem Koolhaas—Karim Rashid, Sergei Tchoban and Matteo Thun, among others.

Nhow brand is already present in Milan, Italy, Berlin, Germany and Rotterdam, The Netherlands. The group has planned to continue to increase its presence over the next few years. In addition to the current Nhow hotels opened and the one signed in Frankfurt, the company has four other ongoing Nhow projects in London, Amsterdam, Marseille and Santiago de Chile. 

For its new Marseille location, NH Hotel Group signed a 20-year management contract for the Palm Beach Hotel. The 150-guestroom property will operate under the NH Hotels brand until October 2017 when it will close to undergo a complete renovation and rebrand as a Nhow hotel. The hotel will be reopened in the second quarter of 2018. The company will also open another hotel in Marseille under the NH Collection brand in 2018. As the first of this brand in France, the 169-guestroom NH Collection Marseille will be on La rue de La République in a building currently under renovation near the third largest port in Europe.