Radisson launches new conversion brand

Henrietta House in Bath, U.K., one of the first properties in the Radisson Individuals collection, is slated to open later this year. Photo credit: Radisson Hotel Group (Henrietta House)

Radisson Hotel Group is launching a new conversion brand. Radisson Individuals aims to bring independent hotels and local, regional chains into the global Radisson Hotel Group platform. Through the brand, these owners and small chains can expect to benefit from Radisson’s global strengths while maintaining their own identities.

“The launch of Radisson Individuals marks another milestone in our ambitious five-year transformation plan to be recognized as one of the top three hotel brands in the world and the brand of choice for owners, guests, and talent,” said Federico J. González, CEO, Radisson Hotel Group. “We created Radisson Individuals in response to the evolving demands of the modern market for both hotel owners and guests. Joining Radisson Individuals is an ideal first step for individual hotels with strong service scores who wish to remain independent or may be considering transitioning to one of our successful core brands, as well as a strong proposition for local, regional hotel brands seeking to explore additional distribution channels and/or co-branding options.”

In joining the brand, hoteliers will be able to capitalize on customer confidence and access a wider audience through multiple distribution channels and a global sales structure. These hotels are expected benefit from the contracting power and economies of scale that come from a global brand as well as its integrated IT and revenue platforms and comprehensive operational systems to deliver high gross operating profit margins.

Hotels wishing to join Radisson Individuals will undertake a compliance assessment focusing on four key parameters: SGS health and safety compliance; an online index evaluated through the Global Review Index; compliance with Fire & Life Safety; and the ability to connect to the group’s main operating systems. Hotel members of Radisson Individuals will receive training on the group’s service philosophy and must have a Global Review Index score of at least 80 percent.

New Additions

A number of hotels have already joined Radisson Individuals in the U.K. and Asia with additional properties in advanced discussions in Italy, Germany and Russia. 

In addition, Radisson Hotel Group has signed 10 new hotels in Q3 2020 in the U.K., Italy, Ukraine, Germany, Egypt and Nigeria. The new signings build on the 15 hotel signings that were announced in Q2 2020. Radisson Hotel Group continues to expand its new brand architecture and further strengthen its presence across Europe,  the Middle East and Africa.

Among the new signings are: 
Henrietta House, a member of Radisson Individuals, Bath, U.K. (opening 2020)
River House Hotel, a member of Radisson Individuals, Inverness, U.K. (opening 2021)
Radisson Blu Hotel, Sheffield, U.K. (Opening 2023) 
Radisson Residences, Baden Württemberg, Germany (opening 2023)
Radisson Hotel, Florence, Italy (opening 2021) 
Radisson Collection Hotel, Venice, Italy (opening 2021)  
Radisson Hotel, Odessa, Ukraine (opening 2021) 
Radisson Hotel, Abuja, Nigeria (opening 2022)
Radisson Blu Residences, Mekka, Saudi Arabia (opening 2022)
Radisson Blu Resort, Port Ghalib, Egypt (opening 2023)