San Francisco's Hotel VIA now accepting bookings

(The independent hotel is the first new hotel properly to be constructed in San Francisco's South Beach neighborhood since 2005.)

San Francisco's independently owned and operated Hotel VIA is now planning on a summer 2017 opening. Located in the South Beach neighborhood in San Francisco, across the street from AT&T Park, the 159-room hotel is currently accepting online reservations for stays beginning on July 1, 2017.

Situated only 20 minutes from San Francisco International Airport, Hotel VIA will be the first newly built hotel in the South Beach neighborhood since 2005. The property's location places it within reach of local attractions such as the Ferry Building, Union Square, Moscone Center, SFMOMA, AT&T Park and Yerba Buena Gardens, among others. Guests can also use the BART, Caltrain, Muni, San Francisco Bay Ferry, freeways and the Bay Bridge for transportation.

“Hotel VIA arrives at a fantastic time to San Francisco’s South Beach neighborhood, where guests can enjoy some of the warmest temperatures in the city and have instant access to endless sights and attractions,” Barbara Perzigian, GM of the Hotel VIA, said in a statement. “The boutique hotel will cater to a wide variety of travelers, ranging from international visitors, to ballpark goers, weekenders and business travelers alike.” 

The 12-story hotel is home to 148 rooms and 11 suites, some of which provide unobstructed panoramic views of the ballpark, the Bay Bridge and the East Bay Hills. Both the exterior and the interior of Hotel VIA have been designed to reflect and complement its waterfront neighborhood. South Beach offers a mix of historic brick warehouses and new luxury lofts, high rises and condominiums stretched along the San Francisco Bay. Hotel guestrooms include a minimalist loft design concept and are outfitted with modern, custom-made furniture with no two rooms on each floor looking the same.

The property will also include technology offerings such as in-room triple-play services (voice, video and data); KEYPR, a highly connected keyless room entry and personal in-room experience; and GPON (Gigabit Passive Optical Network), which provides a high density POL-based ethernet solution, among others.

“We believe that technology should make connecting easier, but not replace the personal touch of hospitality service,” Perzigian said. “We will speak baby-boomer and millennial all at the same time.”

Additionally, Hotel VIA will offer the only rooftop lounge with 360-degree views of AT&T Park, the Bay and the San Francisco skyline. Exclusively open for hotel guests and private events, the 3,000-square foot rooftop was completed by local design firm C Walters Design, and will include an indoor and outdoor lounge with private draped cabanas, contemporary furniture, wind-proof glass, communal tables and open-air fire pits. Guests will be able to reserve cabanas and rope off sections to enjoy food, cocktails, wine and craft beer.

“Hotel VIA’s most distinctive element will undoubtedly be the 12th floor rooftop lounge,” Perzigian said. “VIA will have a magnificent hotel rooftop where guests can celebrate city life with unprecedented views of our spectacular cityscape and mix and mingle in an inviting, social atmosphere.”

Other property highlights include a breakfast café, a meeting room, event spaces, a communal workspace and technology hub and a fully equipped fitness center. Catering to hotel guests and a sophisticated clientele in the neighborhood, Hotel VIA will also have an upscale bar adjacent to the hotel lobby that will serve elegant, small plates based on seasonal ingredients, handcrafted cocktails, boutique wines and local craft beer.