Los Angeles-based hospitality company sbe selected DesignAgency to support it in developing its Hyde brand. Following sbe’s launch of the DesignAgency-designed, 18,000-square foot Hyde Lounge at T-Mobile Arena in Las Vegas, the design company will now develop a new hotel brand and concept, Hyde Hotel, Resorts & Residences.
One of the first projects will be the launch of Hyde Resort & Residences Coachella Valley, Calif. DesignAgency will oversee the branding and interior design to realize the condo-hotel project’s 360 guestrooms. Design is now under way for the 153 two-bedroom condo units, 48 pool and garden villas and six stand-alone villas, a Hyde Kitchen + Cocktails, a Ciel Spa, meeting and event facilities, two pools and a grab-n-go coffee concept, The Perq. Hyde Resort & Residences Coachella Valley is scheduled to open in 2017.
sbe is a hospitality company that develops, manages and operates hotels, restaurants and nightclubs. sbe has more than 100 properties currently operating or in development, and is expanding its flagship brands including SLS, Hyde and The Redbury both nationally and internationally. The company will debut a slate of hotel and residence properties in 2016, including the Hyde Hotel & Residences and SLS LUX Hotel & Residences. SLS Hotel & Residences will represent over 3,900 hotel rooms and 1,600 residences worldwide by 2019. sbe’s restaurants and lounges include Katsuya, The Bazaar by José Andrés and Hyde Lounge. It was founded in 2002 by Sam Nazarian.
Founded by partners and long-time friends Allen Chan, Matt Davis and Anwar Mekhayech, the Toronto and Barcelona-based DesignAgency provides interior design, architectural concepting, branding and visual communication. It has clients in more than 26 cities and nine countries worldwide.