Scandic to expand in the Nordics with new Sweden hotel

Scandic hotel at the upcoming Oceanhamnen development, Sweden. Photo credit: Scandic Hotels Group

Nordic hotel company Scandic Hotels Group has signed a long-term lease agreement with Midroc Properties for a new hotel in Helsingborg, Sweden that is slated to open in 2021. 

The new 180-room Scandic hotel will be near the harbor inlet, Öresund, Denmark, Malmö, Copenhagen and Gothenburg. The property will be Scandic’s second in the area, following the existing hotel Scandic Helsingborg Nord. 

The new Scandic hotel is part of the H+ project, which will convert the old industrial harbor near the Helsingborg’s city center into the Oceanhamnen urban development. This industrial land will have housing, offices and commerce space once the new development is complete. New commercial facilities and a World Trade Center Office will share the pier with the upcoming Scandic hotel.

FREE DAILY NEWSLETTER

Like this story? Subscribe to IHIF!

The hospitality industry turns to IHIF International Hotel Investment News as the must-read source for investment and development coverage worldwide. Sign up today to get inside the deal with the latest transactions, openings, financing, and more delivered to your inbox and read on the go.

The hotel group’s partner, Midroc Properties, will be the property owner of both the hotel and the World Trade Center Helsingborg. “The hotel will focus on both corporate and leisure guests, benefiting from the increasing leisure segment, specifically during the summer period which is a peak period in Helsingborg,” Peter Jangbratt, country manager, Scandic Sweden, said in a statement. 

H+ is set to be the largest urban development project in modern times in Helsingborg. With this new upcoming project, the city will have four such newly developed and existing projects by 2035.
 
This new hotel will join Scandic’s portfolio of approximately 280 hotels open and under development in more than 130 destinations across the Nordic region. It will also be the group’s latest addition to its 86-hotel portfolio in Sweden. 

Suggested Articles

The new hotel is a mile from where the brand made its debut in London's Mayfair neighborhood 48 years ago. 

A new report from HVS suggests franchising is gaining popularity across Europe's hotel sector as the big brands seek new markets across the region.

The hotel is set to open in 2022 via a management agreement with Cornerstone Partners Group.