Suburban Capital to build $26.3M Hyatt Place in Virginia Beach

A rendering of the Hyatt Place Virginia Beach. Photo credit: Hyatt Hotels & Resorts

Suburban Capital, a privately held commercial real estate company headquartered in Virginia Beach, Va., since 2000, announced plans to build a 92,000-square-foot Hyatt Place at the city's Pembroke Park.

The company owns and operates more than 2.5 million square feet of commercial real estate in six states throughout the Southeast. Suburban Capital’s portfolio is comprised of office, retail, hotel and industrial properties, as well as Happy Boxes, a proprietary self-storage brand with more than 6,000 units.

“This announcement of Hyatt Place continues to validate Town Center and our central business district as an important business location for new-to-market businesses,” Warren D. Harris, economic development director for Virginia Beach, said in a statement. “Like the recent location decisions by Nordstrom Rack, Pottery Barn, Williams-Sonoma and Wegman’s, Hyatt Place adds to our vision for the Pembroke Strategic Growth Area plan as a regional business hub.”

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.


Hyatt Place at Pembroke Park will have 127 rooms, and completion is scheduled for April 2019. The hotel will create 27 new jobs in Virginia Beach with average annual salaries of $36,500.

Suburban Capital recently acquired and operates three oceanfront hotels in Virginia Beach and currently has a Marriott Autograph hotel under development and scheduled to open next spring in Norfolk. The company is an approved operator for the following top-tier hotel franchise companies: Marriott International, Hilton, Starwood Hotels, Choice Hotels International, Hyatt Hotels and Wyndham Hotels and Resorts.

“Hyatt Place caters to the business traveler, and we look forward to working with the national brand to deliver this project to Virginia Beach,” Chris Perry, CEO of Suburban Capital, said in a statement.

Suburban Capital is making a capital investment of $26.3 million in real estate, as well as furniture, fixtures and equipment. The Virginia Beach Development Authority approved an economic development investment program grant in the amount of $200,000 based on the company’s investment. Funds will be used for enhanced streetscape improvements that are consistent with Town Center that otherwise would not be required outside of the central business district.