Swiss-Belhotel announces plans for Middle East expansion

Swiss-Belresidences Juffair, Bahrain. Photo credit: Swiss-Belhotel International

Swiss-Belhotel International has planned 10 new hotels for the Middle East.

The new hotels will open key destinations across the GCC and Africa by 2019. They are the Grand Swiss-Belresort Seef, Bahrain, Swiss-Belresidences Juffair, Bahrain, Swiss-Belhotel Al Aziziyah Makkah, KSA, Swiss-Belboutique Tahliya, Riyadh, KSA, Swiss-Belhotel Riyadh, KSA, Swiss-Belinn Airport Muscat, Oman, Swiss-Belresidences Al Sharq, Kuwait, Swiss-Belboutique Bneid Al Gar, Kuwait, Swiss-Belresort Battersea, North Coast, Egypt and Swiss-Belhotel and Suites Asmarat, Cairo, Egypt. 

“We have 10 new openings lined up this year and the next in addition to a series of projects under development. These will not only add some fantastic hotels to our portfolio but will allow us to penetrate new destinations such as Saudi Arabia, Oman, Kuwait and Egypt while growing our presence in existing territories. In addition, it marks the debut of some of our brands that will be available in the region for the first time ranging from luxury 5-star to mid-market segments,” Laurent A. Voivenel, SVP of operations and development for the Middle East, Africa and India for Swiss-Belhotel International, said in a statement.

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The hotel group has a portfolio of three properties in the Middle East under the Swiss-Belhotel brand: the Swiss-Belhotel Sharjah in Dubai, the Swiss-Belhotel Doha in Qatar and the Swiss-Belhotel Seef Bahrain. Swiss-Belhotel's development pipeline for the Middle East has an additional five properties slated to open by 2020: Swiss-Belhotel Erbil in Iraq, Swiss-Belhotel Muscat in Oman, Swiss-Belhotel Stenden Doha in Qatar, Swiss-Belresidences Al Nasseem, Makkah in Saudi Arabia, Swiss-Belhotel Al Khibar in Saudi Arabia, Swiss-Belhotel Marseila Alexandria Beach in Egypt and Swiss-Belresort Marseilia Beach 4, North Coast in Egypt.

This new list of upcoming hotels follows Swiss-Belhotel's plans to expand in Africa, according to the Financial Tribune. The group has set plans to open five hotels in Africa by 2021. "We recently signed a management agreement with Zanzibar Crown Hotel and Resort Limited to operate the beautiful Swiss-Belresort Zanzibar that is expected to open for business in 2019. In addition, we are in negotiation for some superb projects in various other parts of the continent," Voivenel said in a statement.