At the Africa Hotel Investment Forum in Togo, Starwood Hotels & Resorts Worldwide announced that it will introduce its Four Points by Sheraton brand in Tanzania with the signing of Four Points By Sheraton Arusha and Four Points by Sheraton Dar es Salaam. Together both hotels will have more than 230 rooms and significantly expand the brand’s presence in East Africa.
Owned by Union Trust Limited, the historic Arusha Hotel founded in 1894 will be rebranded as a 108-room Four Points by Sheraton after the completion of an ongoing renovation. Arusha acts as the major tourist gateway to the Serengeti Safari circuit and Mount Kilimanjaro.
Also a conversion from an existing independent hotel, the 126-room Four Points by Sheraton Dar es Salaam is owned by New African Hotel Limited and is located in the central business district of Dar es Salaam, close to the docking area known as the “Harbor of Peace.” Dar es Salaam is a gateway to Zanzibar and other islands of the Zanzibar Archipelago as well as to the Northern Safari territories.
“The entry of Four Points to Tanzania is a milestone addition to our rapidly growing footprint in Africa and reflects the strong traction the brand has gained in the region,” Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa and Middle East, said in a statement.
“The Four Points brand has the largest global pipeline within Starwood’s portfolio of brands,” said Neil George, SVP of Acquisitions & Development, Starwood Hotels & Resorts, Africa & Middle East. “With two Four Points by Sheraton hotels currently operating in Africa and eight more in the pipeline, the brand is enjoying great interest from developers across the continent. These signings underpin Starwood’s conversion-friendly approach and our ability to convert hotels within a short amount of time as we strive to maximize value for our partners.”