Virgin Hotels revealed plans to open a 40-story, new-build hotel in Miami in 2023. Blue Jay Capital is set to develop the Virgin Hotels Miami with Blur Workshop as the project’s architect.
The hotel is slated to break ground in 2020. It will be located in downtown Miami’s Financial District, steps away from Brickell City Centre, a $1 billion shopping and mixed-use project that is expected to span five blocks.
Virgin Hotels Miami will feature 250 rooms; a spa; more than 15,000 square feet of meeting and event space; multiple food-and-beverage outlets; a three-story terraced rooftop with a pool, a lounge and event space; and a car elevator system for valet parking.
The project marks Virgin Hotels' first entry into mixed-use residential. While Virgin Hotels will operate the hotel aspects of the property, Blue Jay Capital will operate 15 floors of furnished residential space consisting of 150 micro units and co-living units. All residents will have access to the hotel’s common spaces and amenities.
Virgin Hotels has properties open in Chicago and San Francisco, with a third to open in Dallas later this year. The brand has broken ground on locations in New York, Nashville, New Orleans and Edinburgh, U.K., and announced projects in Palm Springs, Calif., and Milpitas, Calif. The company also recently acquired the Hard Rock Hotel & Casino Las Vegas, which it plans to convert to the Virgin Hotels brand in 2020.